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Ed Rendell became governor of Pennsylvania on the strength of his personality, helped by excellent planning on the part of his team. Listening to Neil Oxman, his media guru, describe the campaign, it easy to understand that this campaign was about the selling of the former mayor's personality and that his agenda, while more substantial than Fisher's, played a secondary role.
We tend to agree that Rendell was the more photogenic candidate, that he seemed omnipresent, and that he succeeded by conquering his opponent's county to counteract accusations that he did not appeal to the western part of the
state. . . Continue ...
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